Make smart, agile decisions faster.

Advertising Insights 

The only Insights-as-a-Service solution for competitive advertising intelligence. Our AI-powered intelligence delivers real-time, presentation-ready insights that are analyst-vetted, marketer-approved, and CMO-ready.
No heavy lifting required.

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Save the money and time spent stitching together disparate data. Advertising Insights provides a holistic view of competitive spend, ad creative, messaging, seasonality, category change drivers, and more across all paid media. Easily drill into the details down to the product level — without deciphering another spreadsheet.

Find your single source of truth

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One Hub

Cataloging millions of ads daily and always-on historical trends across all industry verticals.

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Enterprise-Wide Access 

Allowing analysts to CMOs to access personalized and purpose-driven views of classifications and reporting.

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Apples-to-Apples Insights 

Providing a unified product-to-parent brand classification details across all media.

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Professional Success Team

Including a service bureau team, and custom data team are always at your service. 

Focus AI

Impress your team with game-changing insights

Advertising Insights breaks findings into an end-to-end data story. Quickly understand and act on the elements driving change in your category. 

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Watch

Keep your finger on the pulse

Deliver quick insights to your CMO and stakeholders to facilitate key insights and decisions.

Explore

Take the weight off your shoulders

Run custom analyses and feed your models with fast, consistent, harmonized data. Stay smart on key shifts in brand spend, messaging, seasonality and more.

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Link AI

Predict your creative effectiveness in minutes

The fastest way to gain insight into your competitor's creative ad performance. Benchmark your effectiveness and make better creatives. 

Competitive ad intel trusted
by top-tier agencies and major brands for decades

"[Advertising Insights from] Kantar is light years ahead… we haven’t seen anything like this. Kudos to you for listening to your clients and responding.” Senior Director of Brand Activation for a Major Home Brand
"We have relied on our agency to provide competitive intel on a (bi-annual/quarterly) basis. Advertising Insights allows us to evaluate our competitive brand spend and creative strategies anytime." Director, Integrated Media for a Major CPG Brand
"I like being able to benchmark ads across competitors. The more we use it, the more robust it will be." Head of Insights, Major CPG Brand
"Why do we use it? It's 100% about the speed – how fast can we get the insights.” SVP, Strategy - Creative Agency

You don't need data.

You need Advertising Insights by Kantar

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Save Time 

You're not combining data with pivot tables — cohesive insights are pushed to you through an intuitive interface. 
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Increase Speed

Your insights come with presentation-ready charts, graphs, and tables to easily share with internal teams.
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Be Action Ready

You're equipped with an enterprise solution capturing ad activity for all brands, in all categories, at all times. 

Let's talk