Make smart, agile decisions faster.
Advertising Insights
The only Insights-as-a-Service solution for competitive advertising intelligence. Our AI-powered intelligence delivers real-time, presentation-ready insights that are analyst-vetted, marketer-approved, and CMO-ready.
No heavy lifting required.
Save the money and time spent stitching together disparate data. Advertising Insights provides a holistic view of competitive spend, ad creative, messaging, seasonality, category change drivers, and more across all paid media. Easily drill into the details down to the product level — without deciphering another spreadsheet.
Find your single source of truth
One Hub
Cataloging millions of ads daily and always-on historical trends across all industry verticals.
Enterprise-Wide Access
Allowing analysts to CMOs to access personalized and purpose-driven views of classifications and reporting.
Apples-to-Apples Insights
Providing a unified product-to-parent brand classification details across all media.
Professional Success Team
Including a service bureau team, and custom data team are always at your service.
Focus AI
Impress your team with game-changing insights
Advertising Insights breaks findings into an end-to-end data story. Quickly understand and act on the elements driving change in your category.
Watch
Keep your finger on the pulse
Deliver quick insights to your CMO and stakeholders to facilitate key insights and decisions.
Explore
Take the weight off your shoulders
Run custom analyses and feed your models with fast, consistent, harmonized data. Stay smart on key shifts in brand spend, messaging, seasonality and more.
Link AI
Predict your creative effectiveness in minutes
The fastest way to gain insight into your competitor's creative ad performance. Benchmark your effectiveness and make better creatives.
Competitive ad intel trusted
by top-tier agencies and major brands for decades
"[Advertising Insights from] Kantar is light years ahead… we haven’t seen anything like this. Kudos to you for listening to your clients and responding.” Senior Director of Brand Activation for a Major Home Brand
"We have relied on our agency to provide competitive intel on a (bi-annual/quarterly) basis. Advertising Insights allows us to evaluate our competitive brand spend and creative strategies anytime." Director, Integrated Media for a Major CPG Brand
"I like being able to benchmark ads across competitors. The more we use it, the more robust it will be." Head of Insights, Major CPG Brand
"Why do we use it? It's 100% about the speed – how fast can we get the insights.” SVP, Strategy - Creative Agency
You don't need data.
You need Advertising Insights by Kantar
Save Time
You're not combining data with pivot tables — cohesive insights are pushed to you through an intuitive interface.
Increase Speed
Your insights come with presentation-ready charts, graphs, and tables to easily share with internal teams.