How B2B Advertisers View Programmatic
Programmatic is changing the landscape of B2B advertising. Kantar Media, in conjunction with Connectiv, the Business Information Association, recently conducted a study on “B2B Programmatic Media Planning and Buying.” This study offers data on how agency professionals like you are integrating programmatic buying into their digital media buys.
In this free, 30-minute webinar, Kantar Media marketing director Mike Morrow will present the results of this research and give you a glimpse into the approaches planners and buyers like you are using for B2B digital campaigns.
While respondents cited “audience” as the most important criteria used when evaluating programmatic buying opportunities for B2B digital display advertising, the study showed that programmatic audience targeting alone isn’t sufficient for B2B buyers.