The big picture:
How video strategy is shaping the future of media investment
Original session recorded April 6, 2021. Download session slides.
Kantar can help you understand the competitive advertising ecosystem with:
Advertising Insights: Comprehensive intelligence on competitive advertising activity
- Video advertising across desktop, mobile, social,
linear TV, and AVOD
- Digital display advertising across desktop, mobile, social, and search
- Traditional advertising across radio, print, and outdoor
Link AI: lightning-fast creative testing at scale to quickly understand competitive ad quality and accelerate go-to-market timing
Brand Lift Insights: Optimize campaigns in-flight to maximize brand impact and understand ad effectiveness. Available for media in all platforms and media channels including digital, TV, offline and cross channel.