The big picture:

How video strategy is shaping the future of media investment

The big picture_ how video strategy is shaping the future of media investment (1)

Original session recorded April 6, 2021. Download session slides.

Kantar can help you understand the competitive advertising ecosystem with:

Advertising Insights: Comprehensive intelligence on competitive advertising activity

  • Video advertising across desktop, mobile, social,
    linear TV, and AVOD
  • Digital display advertising across desktop, mobile, social, and search
  • Traditional advertising across radio, print, and outdoor

Link AI: lightning-fast creative testing at scale to quickly understand competitive ad quality and accelerate go-to-market timing

Brand Lift Insights: Optimize campaigns in-flight to maximize brand impact and understand ad effectiveness. Available for media in all platforms and media channels including digital, TV, offline and cross channel.