Connect Facebook advertising with the full view of brand media activity
Kantar Media and Pathmatics have partnered to
deliver the world’s first connected, multi-media social advertising intelligence.
Now you can monitor brand Facebook ad activity directly alongside other digital and traditional media, integrated across all major Kantar Media Ad Intelligence platforms (Stradegy, Market Advisor, AdScope Advertiser Review, and DirectHeat).
- Facebook ad spend and impressions
- Facebook ad type (image, video, carousel, and dynamic), size and creative
- Includes paid/promoted newsfeed mobile ads, including dark posts
- For the first time, Facebook advertisers mapped to Kantar Media’s industry-standard Brand Central classification and taxonomy
- Historical data available from January 2017 to present
- Updated daily
- Available via an exclusive partnership with Pathmatics