Integrated Social + Digital + Traditional Advertising Insights
Now including Instagram, Facebook and Twitter
Cross-platform measurement is more essential than ever, and now you can monitor brand ad activity for the most important paid social media channels directly alongside other digital, broadcast and print media, exclusively available to Kantar clients through a global strategic alliance with Pathmatics.
According to Kantar’s DIMENSION 2020 study, 85% of US consumers are using social media, and 63% do so at least once per day.
With Advertising Insights from Kantar, you can make make data-driven decisions based on competitive advertising trends, including spend, ad type and creative.
- Which brands are investing heavily on Facebook, Instagram and Twitter?
- How do those investments align with traditional media spend?
- How much are they spending and when?
- What creative strategies are my competitors using across channels?
Only Kantar can deliver a fully comprehensive view of the digital advertising ecosystem, including search, display, video and social, including Instagram, Facebook and Twitter.
*Facebook data is available today in Kantar Advertising Insights; Instagram and Twitter will be integrated soon.