MARS syndicated segments available on ad tech platforms

240+ predefined audience segments identified by the MARS Consumer Health Study are now available through all major programmatic buying platforms.

These programmatic consumer lifestyle audience segments are specifically designed for Pharma/Healthcare, CPG/FMCG and other health-related sectors. Onboarded and activated through Eyeota & LiveRamp, you can apply the same market research rigor of traditional marketing to your online campaigns.

Click to see available segments for: 

MARS Healthcare segments are available on more than 400 DSPs.
View the complete DSP list here.


Available Segments: Patient, Treatment and Ailment Groups

Health Conditions & Treatments

  • Acid Reflux/GERD
  • Acid Reflux/GERD older sufferers (aged 55+)
  • Acid Reflux/GERD, any Rx treatment
  • Adult Acne, OTC treatment
  • Allergy, Children's, OTC treatment
  • Allergy, Food
  • Allergy, Grass
  • Allergy, Pet
  • Allergy, Ragweed
  • Allergy, Tree Pollen
  • Allergy, OTC treatment, Age 18-34
  • Allergy, OTC treatment, Age 35-49
  • Anaphylaxis
  • Arthritis, Moderate to Severe
  • Osteoarthritis
  • Osteoarthritis, Any Rx treatment
  • Osteoarthritis, Satisfied with Rx
  • Psoriatic arthritis
  • Rheumatoid Arthritis (RA)
  • Rheumatoid Arthritis (RA), Any Rx treatment
  • Rheumatoid Arthritis (RA), Diagnosed less than 10 years ago
  • Rheumatoid Arthritis (RA), Satisfied with Rx
  • Asthma, Any Rx treatment
  • Asthma, Moderate to Severe
  • Blood Clots in The Legs (DVT)
  • Cardiovascular/Heart Disease, Any Rx treatment
  • Cataracts
  • Chronic Constipation
  • Cold/Cough/Flu, OTC treatment, Age 18-34
  • Cold/Cough/Flu, OTC treatment, Age 35-49
  • COPD, Any Rx treatment
  • Crohn’s disease/Ulcerative colitis
  • Eczema, Any Rx treatment
  • Fibromyalgia
  • Gout, Any Rx treatment
  • Hair Loss
  • Heartburn/Indigestion, Any Rx treatment
  • High Blood Pressure
  • High Cholesterol
  • High Cholesterol, Any Rx treatment
  • Hypertension/High Blood Pressure, Any Rx treatment
  • Irritable Bowel Syndrome (IBS)
  • Menopausal side effects
  • Menstrual Cramps/PMS, OTC treatment
  • Migraine Headache
  • Migraine Headache, Chronic
  • Obesity, age 50-64
  • Obesity, age 65+
  • Osteoporosis, Any Rx treatment
  • Pain interfere with ability to sleep
  • Pain, Any Rx treatment
  • Pain, OTC treatment
  • Back pain
  • Joint pain
  • Muscle pain
  • Nerve pain
  • Psoriasis, Any Rx treatment
  • Psoriasis, Moderate to Severe
  • Restless Leg Syndrome (RLS)
  • Rosacea
  • Sleeping Difficulty/Insomnia, Any Rx treatment
  • Sleeping Difficulty/Insomnia, No Treatment
  • Sleeping Difficulty/Insomnia, OTC treatment
  • Type 2 Diabetes
  • Type 2 Diabetes (T2D), Any Rx treatment
  • Type 2 Diabetes (T2D), Diagnosed less than 5 years ago
  • Type 2 Diabetes (T2D), Diagnosed 10+ years ago
  • Diabetic nerve pain/neuropathy
  • Vaccine – Flu Vaccine Investigators
  • Doctor Visited - Allergist
  • Doctor Visited - Cardiologist
  • Doctor Visited - Chiropractor
  • Doctor Visited - Dermatologist
  • Doctor Visited - Diabetes Educator/Specialist
  • Doctor Visited - Ear, Nose & Throat Specialist
  • Doctor Visited - Endocrinologist
  • Doctor Visited - Gastroenterologist
  • Doctor Visited - Gynecologist
  • Doctor Visited - Ophthalmologist
  • Doctor Visited - Optometrist
  • Doctor Visited - Orthopedist
  • Doctor Visited - Pain Specialist
  • Doctor Visited - Physical Therapist/Sports Medicine
  • Doctor Visited - Podiatrist
  • Doctor Visited - Rheumatologist

Health Caregivers

  • Caregivers of Children/Teenagers
  • Caregivers of Older Adults (65+ years)
  • Caregivers of Arthritis Patients
  • Caregivers of Diabetes Patients
  • Caregivers of Obesity Patients
  • Caregivers of Age Related Memory Loss Patients
  • Caregivers of Cardiovascular Disease Patients
  • Caregivers of Asthma Patients
  • Caregivers Assisting with Treatments/Medications
  • Caregivers Assisting with Doctor Visits
  • Caregiver Role for Loved One

Exercise, Diet & Nutrition

  • Healthy Eating Habits
  • Probiotics Users
  • Calcium Users
  • Fiber Users
  • Folic acid (vitamin B9) Users
  • Glucosamine Users
  • Herbals/Botanicals (e.g., turmeric, green tea, melatonin) Users
  • Iron Users
  • Magnesium Users
  • Omega-3/Fish oil Users
  • Potassium Users
  • Protein (e.g., powders, drinks, bars) Users
  • Vitamin B-complex Users
  • Vitamin C Users
  • Vitamin D Users
  • Vitamin E Users
  • Take a supplement for Bone health
  • Take a supplement for Digestive health
  • Take a supplement for Healthy aging
  • Take a supplement for Heart health
  • Take a supplement for Immune health
  • Take a supplement for Increased energy
  • Take a supplement for Joint health
  • Take a supplement for Weight management
  • Fitness Fanatics
  • Diet to Look Good
  • Diet to Lose Weight
  • Diet to Control Blood Pressure
  • Diet to Maintain Blood Glucose/Cholesterol
  • Motivated to Improve Physical Appearance
  • Vitamin & Supplement Supporters
  • Cosmetic Surgery Inclined
  • Beauty Product Big Spenders
  • Weight Loss Surgery Inclined

Demographics

  • Male 18-34
  • Female 18-34
  • Male 35-49
  • Female 35-49
  • Male 50-64
  • Female 50-64
  • Male 65+
  • Female 65+
  • HH annual income less than $30K
  • HH annual income $30K - $40K
  • HH annual income $40K - $60K
  • HH annual income $60K - $100K
  • HH annual income $100K - $150K
  • HH annual income $150K or more
  • HH annual income $250K or more

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Available Segments: Health Attitudes, Actions and Behaviors

Health Attitudes & Behaviors

  • Poor Relationship with Primary Care Physician
  • Quick to treat with OTC
  • Prefer Non-prescription (OTC) over Prescription (Rx)
  • Medical Facilities - Frequent Hospital Users
  • Medical Facilities - Frequent Emergency Room (ER) Users
  • Medical Facilities - Frequent Urgent Care Users
  • Medical Check ups - None past 5 years
  • Pessimistic Health Outlook & Stressed
  • Frequent Doctor Visitor
  • Health Influencer, Informed and Trusted by Friends
  • Proactive Patients
  • Ailing But Willing to listen to Advice
  • Elite Receptives, Open to Most Healthcare Messaging
  • Future Prospects to Experience Poor Health
  • Healthy Independents, Optimistic Health Outlook
  • Engaged Yet Neutral on Healthcare Ads
  • Doctor Led, Value Doctors' Opinions

Health Shopping Behavior

  • Value Prescription Medications
  • Receptive to Rx Coupons
  • Purchase Medication Online

Tobacco

  • Trying to Quit Smoking
  • e-Cigarette or Vaporizer Users
  • Tobacco Smokers

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Available Segments: Health Media, Advertising and Health Insurance

Health Media & Advertising

  • Value Magazines for Health Information
  • Value Pharmacists for Health Information
  • Value Diet or Fitness websites for Health Information
  • Go Online after Seeing Healthcare Ads
  • Take or Refill Rx after Seeing Healthcare Ads
  • Value Social Media for Health Information
  • Value Online Video for Health Information
  • Value Health-Related Websites for Health Information
  • Value TV for Health Information
  • Interested in Rx after Seeing Healthcare Ads

TV Viewing Habits

  • Multi-tasker - social media and TV shows
  • Multi-tasker - Look/purchase product advertised on TV
  • Streaming - Amazon Video/Amazon Prime Video
  • Streaming - Hulu
  • Streaming - TV Network or Cable Channel App Subscribers
  • Inclined to watch TV ads
  • TV genre - watch Audience Participation/Game Show
  • TV genre - watch Award Ceremony
  • TV genre - watch Cooking
  • TV genre - watch Day Animation/Cartoon
  • TV genre - watch Evening Animation
  • TV genre - watch Daytime Drama/Soaps
  • TV genre - watch Daytime Talk/Conversation
  • TV genre - watch Late Night Talk/Variety
  • TV genre - watch Faith-based/Religious
  • TV genre - watch Financial News
  • TV genre - watch Health
  • TV genre - watch Home Shopping
  • TV genre - watch Home/Garden Improvements
  • TV genre - watch Music
  • TV genre - watch News - Celebrity Gossip/Entertainment
  • TV genre - watch News Magazine
  • TV genre - watch Any Reality
  • TV genre - watch Reality - Competition
  • TV genre - watch Sci-Fi/Fantasy
  • TV genre - watch Self Improvement or Makeover
  • TV genre - watch Situation Comedy
  • TV genre - watch Spanish Language
  • TV genre - watch Sports Event
  • TV genre - watch Sports. Non Live Event
  • TV genre - watch Travel
  • Light TV Watchers (less than 2 hours per day)
  • Medium TV Watchers (3-4 hours per day)
  • Heavy TV Watchers (8+ hours per day)
  • Auto racing - NASCAR Watchers
  • College Basketball Watchers
  • College Football Watchers
  • Golf Watchers
  • MLB Baseball Watchers
  • NBA Basketball Watchers
  • NHL Hockey Watchers
  • Soccer Watchers
  • Tennis Watchers
  • Recent Morning News Watchers
  • Recent ABC World News Tonight Watchers
  • Recent CBS Evening News Watchers
  • Recent NBC Nightly News Watchers

TV Ads & Health

  • Conducted online search after Seeing Healthcare Ads on TV
  • Discussed ad with doc/switched brands after Seeing Healthcare Ads on TV
  • Made appointment to see doctor after Seeing Healthcare Ads on TV
  • Purchased OTC after Seeing Healthcare Ads on TV
  • Refilled prescription after Seeing Healthcare Ads on TV
  • Visited pharma website after Seeing Healthcare Ads on TV
  • Watched video online after Seeing Healthcare Ads on TV

Health Tech

  • Use Internet to Research Condition/Treatment Related Content
  • Use Internet to Research Health Services
  • Use Smartphone for Health Related Activities
  • Use Health Apps
  • App Willing if Recommended
  • App and Wearables Positive Opinion

Health Insurance

  • Out-of-Pocket Rx buyers
  • Medicare Prescription Drug Plan
  • No Health Insurance
  • Prescription Savings Plan

 

 

 

 

 

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