Agile AI-powered solutions
deliver competitive ad insights
Why wait to understand and act on new competitive ad campaigns? Quickly determine what ads competitors are running with real-time 360-degree views into media and creative intelligence.
Kantar's on-demand platform enables you to easily compare your ad creative, investment and quality to your self-identified competitive set.
Kantar's flagship solution for Competitive Ad Intel can help you understand the competitive advertising ecosystem and act with agility.
With real-time media and creative intelligence at your fingertips, you can easily answer questions like these faster than you ever thought possible:
- Where are our competitors advertising and what messages are they using across channels?
- What should our minimum advertising investment be to compete in this category? To lead?
- How are competitors rebalancing their creative messaging across linear, digital and streaming video ads?
- Where do we pivot our messaging to resonate with our targets in specific media channels?