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How are you assessing your share of voice within AVOD?

 With exclusive AVOD insights, you can view competitive spend data, ad placement detail, the actual creative served, and share of voice, enabling you to improve your video strategy.

Why guess?  Use AVOD insights to understand…

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Are we missing opportunities to expand our reach?

 

Who are my competitors targeting?

 

Where do our competitors outspend us?

 

As the video space continues to grow and monetization options evolve, here are the top acronyms and terms you need to know. 

Over the top (OTT) refers to “over-the-top” of the cable box, meaning the ability to distribute video directly over the internet instead of your traditional cable or satellite set up. OTT providers, such as Roku, Fire TV, and Apple TV, typically host content through a website or app.

Video on demand (VOD) captures many types of platforms that monetize streaming within OTT. To date, there are the top strategies:

Subscription video on demand (SVOD) refers to platforms like Hulu, Netflix, Disney+, and Amazon Prime Video who charge a flat monthly or annual rate to view content ad free. 

Transactional video on demand (TVOD) on the other hand allows consumers to buy or rent content as needed instead of subscribing to an entire platform. This pay-per-view model can be found in Apple iTunes, or as a supplement strategy in Google Play or Amazon Prime.

Advertising-supported video on demand (AVOD)  gives consumers free access to content in exchange for watching advertisements before (and sometimes after) videos. This generates advertising revenue in lieu of a subscription fee - think YouTube, Tubi, or the Roku Channel as prime examples.

A platform can also blend AVOD and SVOD strategies through tiered payment structures. For example, Hulu’s lowest subscription option will serve consumers ads within its platform; however, for a higher fee, consumers can watch content uninterrupted. Peacock similarly blends the two strategies by offering free access to its catalog of movies and shows after watching an ad first (AVOD), or ad-free access through a paid subscription (SVOD).

Its undeniable that OTT and video are changing the future of media. Are you dedicating enough spend and strategy to these channels? Make sure you’re balancing the right video mix. Learn how brands are rebalancing budgets to make room for OTT and AVOD.

     

Keep it simple with Kantar

 

The advertising ecosystem is vast and constantly changing. With Kantar, those complex multimedia datasets are distilled down to the product level and transformed into actionable insights for you. As the only omnichannel insights provider, access comprehensive intelligence, across digital and traditional media, paid search, and now AVOD, on intuitive dashboards with presentation-ready exports. Increase your insights, not your workload.