Kantar Forecasts $6 Billion in Political Ad Spending for
2019-2020 Election Cycle
The 2019-2020 federal election cycle is forecasted to generate $6 billion in political advertising, according to our latest study.
Kantar projects a significant increase in digital ad spending in 2020, with the channel receiving 20 percent of total political ad spend, or $1.2 billion. Our estimates include spend only on ads sponsored by federal candidates or campaigns, and not by PACs.
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